The example I always bring up is from two years ago when everyone was saying to buy Sirius Satellite Radio because Howard Stern was coming and subscribers would skyrocket and ... you know the rest. Let's say you took the tip from a buddy, or a blog, or a newspaper/magazine and bought Sirius in May 2005 at $6/share. Without going back and reconstructing the actual news flow and the resulting stock movements, a typical run of subsequent events goes something like this:
- Great News: More subscribers that expected!- Stock goes up! What do you, the stockholder, do? Sell? Buy more? Hold? If so, why?
- Next, company reports operating numbers, showing higher than expected losses. Stock Down. What do you do? Buy more? Sell? Hold? Why?
and on and on....
Typically, a tippee who does no additional research, will base buy/sell decisions on their emotions associated with stock gains or losses. Did I make enough off this? I can't sell it here, I'm losing money? It'll definitely come back.
For the unsophisticated investor, I'm generally against taking any stock tips, but if you must, the right way to use stock tips is to, at least, have a near-term thesis and/or a target price. With Sirius, you could have said, I think they're going to have great subscriber numbers this Xmas, and when that news comes out, I'm selling, no matter what. Or, if it gets to $7, or falls to $5.50, I'm selling. Too many tippees have old tips sitting in their accounts. They may not even remember why they bought it and don't know why they still own it.
As discussed in a previous post I love taking ideas from other investors, but before I invest I need to be able to reconstruct the investment thesis and valuation myself before I consider investing. Above all, I need to be able to understand the business so that I can interpret every data point that comes out and weigh it versus the thesis and valuation work I've done.
My Wal*Mart thesis (I and my clients own Wal*Mart) has always been: This is a highly cash generative business, which should be a great investment if some combination of the following occured, (1) The bad international businesses should be sold or turned around, (2) Domestic store construction should decelerate allowing the company to show better comps (through less cannibalization of old stores by new ones) and produce more free cash flow, (3) Turnaround domestic operations, and, (4) Sell/Spinoff Sam's Club. With this thesis I can look at all news and decide if it's relevant or not, and if it is relevant, how it affects my thesis. So, selling underperforming chains in Germany and South Korea was a good thing. Bad domestic comps are not great, but not horrible for the investment thesis. Wal*Mart's public relations problems are interesting, but only relevant inasmuch as fewer of them are better for building more urban stores and attracting more customers.
An example of a tip which I didn't take because I couldn't understand the business was Saks Inc. (Ticker: SKS) Last March (2006), I read a great interview with Jon Jacobson @ Highfields Capital where he gave a very compelling pitch on Saks as an investment, basically calling it a turnaround and as they sold off other chains and turned around the Saks chain and returned to industry margins, that the stock could go up significantly. After some cursory research, reading SEC filings and listening to an old company conference call, I realized that while I understood the thesis (turnaround and return to industry margins will make the stock go up) I did not have the skills to interpret data points relative to the thesis. So, if same store sales at Saks missed expectations for two months, I could not determine if that meant the turnaround was in trouble, or if it was irrelevant to the turnaround because they were raising prices or getting rid of bad merchandise. So, I passed on this one - even though a 15 months later the investment would have returned about 60% including two $4/share special dividends.
Really the only way to take a stock tip, is to have consistent access to the tipper, who you perceive to be the expert on the investment, so you can always bother them for interpretation of information as it comes out. In this way you're really investing in both the idea and the perceived expertise of the tipper.